PAMPLONA, SPAIN – JULY 09: Revelers run beside a Cebada Gago ranch fighting bull along Estafeta street on the third day of the San Fermin running-of-the-bulls on July 9, 2012 in Pamplona, Spain. Pamplona’s famous Fiesta de San Fermin, which involves the running of the bulls through the historic heart of Pamplona for eight days starting July 7th, was made famous by the 1926 novel of U.S. writer Ernest Hemmingway called ‘The Sun Also Rises.’ (Photo by Jasper Juinen/Getty Images)