French designer Philippe Starck shows with a mini spray of flavor untitled WA|HH Quantum Sensations during a press conference, on May 2, 2012, at Le Laboratoire, a contemporary art and design center in Paris. Starck and David Edwards, Harvard Professor and founder of Le Laboratoire, invented the WA|HH Quantum Sensations that, among other things, give the possibility of enjoying the pleasure of alcohol without worrying about negative consequences. AFP PHOTO / FRANCK FIFE (Photo credit should read FRANCK FIFE/AFP/GettyImages)