PAMPLONA, SPAIN – JULY 07: Animal rights activist of ‘Pacma’ party demonstrate at Plaza del Castillo during the first day of the San Fermin running of the bulls on July 7, 2012 in Pamplona, Spain. Handkerchief reads ‘Because animals are important’. Pamplona’s famous Fiesta de San Fermin, which involves the running of the bulls through the historic heart of Pamplona for eight days starting July 7th, was made famous by the 1926 novel of U.S. writer Ernest Hemmingway called ‘The Sun Also Rises.’ (Photo by Pablo Blazquez Dominguez/Getty Images)