Visitors dab chocolate syrup on their faces at a “chocolate spa” at the Hakone Yunessun spa resort in Hakone town, Kanagawa prefecture, 100 km west of Tokyo on Feburary 7, 2010. The Yunessun offers the special “chocolate spa” to mark Valentine’s Day. Women in Japan feel the need to give chocolate to their boyfriends, work colleagues and teachers on February 14 as a social obligation more than a sign of love. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/Getty Images)